At Anatomie, we like to reach out to our customers in a range of ways, to ensure that every woman has the chance to discover Anatomie in her own preferred style. For some customers this means browsing the luxury stores and high-end boutiques that stock our attire, while for others it means scanning our website for the latest available pieces from the comfort of their own home.
For many women, their preferred way to find out about Anatomie’s latest collections are through our pop-up stores. Pop-up stores are run by women, for women. The successful concept, which we have been running for nearly 15 years, is that our pop-up stores bring the clothes to the customer in suitable local venues such as spas, hotels, golf clubs and resorts.
Pop-up stores are run by enterprising women who are passionate about the Anatomie brand and who have the motivation and energy to organize their own schedule. They can work part-time or full-time – either way, Anatomie supports their efforts through an outstanding training and mentoring programme that allows our executive stylists to fully discover the brand and reveals how best to present it to customers.
Setting up a pop-up store is simple. The executive stylist arranges a local venue – somewhere with sufficient space for clothing rails and for customers to try on our chic, feminine designs. Plenty of mirrors are, naturally, essential! The stylist may also lay on a few drinks and nibbles, to encourage customers to linger and mingle, or make an evening of it by having a few of her friends model the designs – we allow our stylists’ creative juices to flow in terms of the way they run their shows.
Anatomie sends the host a selection of between 100 and 200 of our latest designs, from elegant, wrinkle-free travel pieces to breathable, versatile sportswear. The stylist presents them to those attending her pop-up stores and receives 20% of the total sales value as payment for her efforts. The venue gets 10% as a thank you for the use of its facilities. The arrangement couldn’t be simpler.
All executive stylists are supported by the Anatomie team, with the company providing practical service elements such as consigned inventory, administrative services, a customer service department and merchandising and sales expertise. This leaves our stylists free to plan and deliver their stores without worrying about the more corporate side of the business.
Anatomie’s stunning designer travel and sportswear range includes both core stock and monthly launches of limited editions. Our industry-leading designs blend practical features such as non-fade, machine washable fabrics with classic, sexy cuts, ensuring that every woman who wears Anatomie feels and looks her best. Our form-flattering attire is perfect for a wide range of occasions and activities, from golfing weekends to overnight flights to tours of Europe. Feel free to browse our curated travel styles to get a feel for the style and elegance that encapsulates the Anatomie brand.
If you would like to know more about Anatomie and would like the opportunity to become one of our executive stylists, please contact us today to discover all you need to know.
