european fashion trends

Women in Europe are known for their impeccable taste in fashion, so to avoid looking like a typical tourist we have some tips together about European fashion trends.

No one wants to stick out like a sore thumb when on holiday, and there are mistakes many of us make with our fashion choices while traveling abroad that set off the red light signalling “I am a tourist!” However, if you follow a few simple tips and know what the European fashion trends are, then you’ll never stick out again!

In general, European women dress very well and they take pride in their clothing choices. Here’s how they do it:




Be Neutral

Europeans aren’t bland, but they do love dark, neutral colors and for good reason. Darker shades are form-flattering, require less maintenance and best of all, minimal washing.

Why not try wearing black fitted pants, a black leather jacket and a beautiful white top as one of your staple outfits. This combination is elegant, feminine and timeless, but it’s also simple and lends itself well to a variety of different settings and a pop of color in the form of jewelry, scarves and shoes.



Scarves are extremely popular European fashion trend. Not only are they functional and ensure that you’re kept warm, but they also pull an outfit together, and add a little color and personality to your looks.


Tailored clothing 

Another thing that European women excel at, is buying clothes that fit them well–tailored clothing is really key to blending in with European fashion trends. However, European’s also love to pair juxtaposed pieces together, such as skinny jeans (a staple in any European wardrobe) and an over-sized chunky knit.


Heels not running shoes

While traveling in high heels is not ideal, when in Europe you’re going to need a pair. A good option is a pretty wedge, they are easier to walk in and more practical than a typical stiletto heel. Why? Well, you don’t want to trip on the uneven sidewalks or have your stiletto heel getting stuck in the cobblestone streets.

Even better than a good pair of wedges though, is a wonderful pair of boots. Knee high or ankle booties depending on your age and your style. (The older you are, ideally the lower your boots should be). While the runways have been inspired by the athletic brands this season, you’ll see very few women in running shoes and even less in sweat pants so be sure to leave these at home. We repeat, sweatpants are not part of any European fashion trends.


Accessories are important

We know by now that the easiest way to add a pop of color to an otherwise neutral outfit is through accessories and European women love to do this with bags, scarves and chic sunglasses. Some of the most popular sunglasses trends at the moment are the retro cateye shades and they’re worth trying out.